Throughout Mental Health Awareness Week in May 2023

HKF released a series of activations that kicked off with Harry inviting British F1 Driver George Russell to discuss how important it is to talk openly about mental health and the stigma that surrounds it. Both elite athletes discussed the importance of mental fitness in their respective sports, how to apply positive habits to deal with high-pressure moments, the importance of talking to others and how they recover for the next challenge ahead. The week also included the release of HKF’s second out of home billboard campaign on behalf of mental health charity Shout to raise awareness of the free and confidential 24/7 text messaging service available for anyone struggling to cope.

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