Harry took to his social media platforms throughout the day to launch HKF with a series of launch activations that reached a global audience of over 100 million people. 

Harry kicked things off by releasing his award-winning animation entitled: Harry Kane: Resilience.  A surprise and delight session with Harry and school pupils launched the HKF partnership with the Premier League Primary Stars Programme to provide free to download resilience education resources to schools across the country.

Harry also made his debut on BBC’s iconic CBeebies Bedtime Stories programme when he choose to read ‘The Lion Inside’ a story about confidence and self-belief, written by Rachel Bright.  Harry also unveiled HKF’s first national out of home billboard awareness campaign in support of mental health charity, Shout.